Google raises heat on Microsoft with new Chrome bundle for enterprises
Google on Tuesday rolled out an enterprise bundle that packages Chrome, management templates and an add-on for dealing with legacy sites and apps, building on the chokehold its browser has on the web.
The collection — prosaically dubbed “enterprise bundle” — includes a Chrome installer (in .msi format), the Legacy Browser Support (LBS) add-on, and a set of templates for applying group policies to Chrome within the company. It was essentially a convenience, since all its components have been available separately.
“The new bundle includes multiple tools in a single download that IT admins need for a simple, managed deployment,” boasted Matt Blumberg, a Chrome product manager on Google’s enterprise and education team, in a post to a company blog.
“Every couple of years, Google makes noise about Chrome in the enterprise,” said Gary Schare, president of Browsium, a maker of browser management tools. Schare was formerly the head of product management for Microsoft’s Internet Explorer (IE). “This looks like Google is trying to make Chrome a better citizen in the enterprise.”
Schare applauded the group policy templates, noting that because Microsoft’s own browsers, IE as well as Windows 10’s Edge, have traditionally been the best equipped for enterprise management, any help from Google on Chrome would be welcome.
The LSB add-on has long been available from the Chrome Web Store, Google’s authorized mart for browser extensions. Once configured by company IT administrators, LSB will automatically open IE11 when links clicked within Chrome lead to websites, web services or web apps requiring, for example, an ActiveX control or Java, neither of which Google’s browser supports