In today’s era of real estate marketing, the internet is the undisputed champ. Whether it’s on social media, the local multiple listing service or real estate information sites, the key to making your house stand out from the competition is through the visuals presented by photographs and virtual tours.

Idyllic Home With Covered PorchFor decades, curb appeal has been referred to as essential to creating a positive, lasting first impression. But today, buyers won’t even get in their car to come see your home if they aren’t excited by what they see on the internet. Just like Tinder, they’re likely to swipe left in search of a better, more alluring option if they aren’t excited by what they see.

But what really matters to you isn’t that your house looks pretty, it’s that you see the positive effect on your selling process. Chicago-based real estate and business photography company VHT Studios reports homes shown with professional photography sold 32 percent faster.