One of the simplest ways to update a space is with a can of paint. But deciding on a paint color can drive anyone mad. There are so many choices out there today – cobalt blue, coral, Navajo white – the options are endless. Using certain interior and exterior paint colors can spark interest from potential buyers, but also send them out the door if not done correctly.

The first thing you should do as a home seller is remove your own opinion about color. Paint is very personal, but when selling a house you need to focus first on potential buyers.

Research your market to see what homes recently sold and the color schemes used in those properties. Mimic the color scheme to create one cohesive look in your home. Note that every market will have different dominant colors buyers prefer based on the area’s style and the lifestyle buyers are looking to lead. For example, a den in a trendy city loft could have black walls, while the same room in a farmhouse wouldn’t be best suited with black walls, unless it was a chalkboard painted accent wall.