Angry Birds Maker Rovio Signs Deal With Toymaker Lego
The Angry Birds game, in which players use a slingshot to attack pigs who steal birds’ eggs, is the No. 1 paid mobile app of all time, but the brand has been losing appeal and Rovio has struggled to produce new hit games.
Back in March, the company said it hoped the upcoming 3D movie will help the toy business turn back to growth.
The costly 3D movie project is aimed at helping the firm return to growth. A decline in its business licensing the Angry Birds brand on toys, clothing and sweets is adding to the problems of Rovio, which has yet to repeat the success of its original slingshot-based game which became the No.1 paid mobile app of all time after its launch in 2009.
In the meanwhile, though we’ve had Angry Birds on iOS, Android, Symbian, BlackBerry, Windows Phone, PC, PlayStation 4, Xbox One, PlayStation Vita, PlayStation 3, Wii, and Wii U, though, it seems that one platform remains amiss from catching avian fever, virtual reality (VR).
This however, is about to change. The Samsung Gear VR headset played host to a demo of Angry Birds VR. It was demoed to VIP pass holders at Las Vegas’ Rock in Rio event last week. It’s not clear if this is for a brand new game or just a promotional tactic for the event as it features landmarks from it.