The user experience, or UX, of your website or app is perhaps the most important aspect of your branding and frontend. Having a great design and UX will ensure users get a good first impression from your website, and will maintain a professional appearance for your business. Staying current on wed design and UX trends will keep you in line with the modern web and allow you to take advantage of popular, trending design patterns and interfaces. Check out these 10 fresh web design and UX trends that engage users to put your best foot forward on the web.

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1. Digital Assistants

Many websites and apps now use digital assistants to help shoppers select items, styles and make other refinements. While such online bots haven’t yet surpassed Turing-level intelligence, people are growing more comfortable interacting with them with each passing shopping season.

Such bots and online helpers often pop up with a dialog box and a picture of a person or character, and ask how they can assist you. They are often programmed to understand basic commands and questions, and can add value to your shopping experience. As interactive bots and conversational scripting progresses, you can rest assured this trend is only going to grow going forward. Technology like Microsoft’s Bot Framework can help you create this effect on your own website or app.

2. Flexbox for More Responsive Design

Flexbox is a trending new layout mode for CSS3. It can be used to make your website or mobile app more than just ‘responsive’ in the traditional sense of the word. Flexbox uses multi-directional content boxes that can be stacked or self-contained to make sure your content displays as it should regardless of screen size or orientation. Flexbox guides can teach you to use flex-shrink, flex-grow, and other new CSS3 tags to improve the responsiveness of your layout.

3. Advanced Typography

As web design becomes more accessible many designers are turning to advanced design features such as decorated typography to set their sites apart. The current trend in typography is large typeface with drop caps and elaborate design. Use creative typography on your logos, titles and headers to create an artistic edge for your visitors.

4. Shopping Cart Upsells 

If you’ve got an online store or shopping-based mobile app then you should really be taking advantage of this latest web trend. Consider offering an upsell, or upgrade to the user’s product at the checkout screen. Brick-and-mortar stores have been using this tactic for decades and the trend is finally catching on online.

5. Infinite Scrolling

The latest trend in displaying multiple content pages is to have infinite scrolling instead of ‘Next’ and ‘Back’ buttons or numbered pages. Infinite scrolling is used by major websites such as the blogging platform Tumblr and mobile apps like Instagram. Consider using infinite scrolling with a loading progress bar on your mobile site to keep users from having to click next every few seconds or minutes. Infinite scrolling can, however, result in more file transfers as large quantities of pictures can load at once, so make sure you have web hosting with fast connections and unlimited bandwidth to prevent lags and server overloads.

6. Video Landing Pages

Videos can display a lot of content in a quick and easy to digest way. Consider using a video landing page to sell or describe your products and services, instead of the old-fashioned text-only landing page of days past. Video landing pages with call to action buttons are known to get strong results, and are trending quite heavily among retailers and single-product manufacturers.

7. Timed Pop Ups for Subscriptions

Many web designers have realized that after about 15 seconds of inactivity, a user is likely to either make a purchase or leave the page. Try using UX trend of timed pop ups to catch users attention before they exit your browser. People trying to make purchases will quickly exit your advertising pop up, and users who were going to exit will get a chance to subscribe to your newsletter for a reminder later on.

8. Swipe Based Navigation

The latest trend in navigation is the screen swipe. This style of moving to another page or content area was made famous by Snapchat and can be found in a large percentage of mobile apps today. Use the Swipe screen navigation system for easy, user-friendly design and a comfortable UX that many users prefer.

9. Interactive Charts and Graphs

Modern web users are more than qualified to review data on your website in chart or graph form. Many users prefer to see data visualized for a better understanding of financial or other specifications of your product or service. Try installing graphs and charts wherever possible to keep your clients in the know. This trend can be used in user account portals where payments are made, and in statistical tracking applications like social network friend counters or fitness progress trackers.

10. Minimalist Design

Less is often more in modern web design, and so the newest trend of minimalist design should come as no surprise to seasoned designers. Try trimming your site of frivolous bells and whistles, and instead make use of white space to set your content apart. Minimalist design is efficient and time saving for your users, and keeps your web applications simple and easy to use.

When building a new website try installing a minimalist theme on your web hosting server, and using plugins where absolutely needed. This clean-slate approach to web design will keep your site free of unnecessary decor and design elements.

Staying current with modern trends in web design and user experience interfaces will keep your business from falling behind on the fast-paced web of smartphones and tablets. Sites and apps caught using outdated design trends may appear unkempt or even abandoned, often turning users and shoppers away. These modern trends are here to stay for the time being, and they will give your website or mobile application the facelift it needs to compete in any global market.