DEN NETWORK COLLAPSE WITH SNAPDEAL
Link appropriation firm DEN Networks in relationship with Jasper Info tech, the holding organization of e-business firm Snapdeal.com, has dispatched a TV trade channel.
Nook Snapdeal TV Shop is a 50-50 organization between both organizations and is shortly accessible on the DEN link system’s channel number 132. The station will be stretched out to other link systems and DTH stages in the advancing six months, a joint articulation issued by both organizations said.
“Together we intend to offer the clients a wide variety of items and furnish them with a bother free purchasing knowledge. The reaction to the pilot has been amazingly empowering and we are certain DEN Snapdeal TV Shop will be generally welcomed by our viewers,” Sameer Manchanda, CMD, DEN Networks, said.
Lair asserts that its system arrives at around 13 million families in excess of 200 urban communities over 13 states in the nation. Both organizations accept that the joint wander will advantage those clients who have restricted access to Internet benefits especially in Tier 2 and 3 urban areas.
Talking about the association, Kunal Bahl, Co-Founder and CEO of Snapdeal, said, “India is a country with many heterogeneous segments of consumers, and we believe that by reaching 150 million households with 600 million people that have a TV, we can create another revolution through TV Commerce.”
Recently, Snapdeal had published that 2014 was an “exceptional” year and that the entryway developed in excess of 600 percent, in which it saw more than 65 percent of requests put through cell phones. The organization had additionally asserted that it was among the main five most looked locales in India in 2014.