YU Yureka Black launched in India: How it stacks up against Xiaomi’s Redmi 4
YU Yureka Black smartphone has been launched in India by YU Televentures, which is Micromax’s online-only brand. Now we’ve not seen a launch from YU for quite sometime, and YU Yureka Black can be considered a comeback smartphone. This is an upgraded version of the original Yu Yureka that was unveiled in 2014 by the company.
The new smartphone comes in black colour variant, and features a metal unibody design. YU Yureka Black is priced at Rs 8,999, and will be exclusively available on Flipkart from midnight of June 5. The pricing on YU Yureka Black puts the smartphone in the mid-budget segment, largely dominated by Chinese players.
The closest competitor of YU Televentures’ in this space is Xiaomi’s Redmi 4, which starts at Rs 6,999. But there’s also a version of Redmi 4, which is priced at Rs 8,999. The highlight of Redmi 4 is its 4,100mAh battery, which easily lasts for more than a day. Both YU Yureka and Xiaomi Redmi 4 are only available online. So how do the two smartphones fare against each other? We find out:
YU Yureka Black
YU Yureka Black has a metal unibody design, and measures 8.73 mm in thickness. It gets a 5-inch Full HD display (1080×1920 pixels) with a 2.5D curved glass design. The screen is protected by Corning Gorilla Glass 3.
YU Yureka is powered by an pcta-core Qualcomm Snapdragon 430 MSM8937 64-bit processor with 4GB RAM and 32GB of internal storage. It is a dual SIM smartphone, and supports 4G VoLTE. It runs Android 6.0 Marshmallow. YU has added some customizations on top with special features as well. An Android Nougat build for the new YU Yureka is also on the cards from the company.
YU Yureka Black features a 13MP rear camera with dual LED flash, and there’s an 8MP sensor on the front with selfie flash. It is backed by a 3,000mAh battery. The home button doubles up as a fingerprint scanner. According to YU Televentures, Yureka has been the most searched smartphone on Google, and the company hopes to gain from the hype.
YU Televentures claims to have sold more than 3 million smartphones in the last two years. We’ll have to wait and watch if the company can replicate the success.